Color Basics: Best Practices for Using Color in Your UX/UI Design As a central component in your strategizing attempts, it would be a shame to ignore its role in your success. Your ultimate goal is a transaction, and color gets you there. Fulfill the unconscious aesthetic needs of the user.Increase the strength of calls-to-action.Make information easier for your user to read.As a result, you do not want to be picking the colors for your logo, brand, website, and product packaging on a whim or out of convenience.īy utilizing the right color palette, you achieve the following: Allow us to repeat, users will make a snap judgment about you and your product in under 90 seconds.
Studies have shown that it only takes 90 seconds of initial viewing for a user to make their judgment about your brand or product Between 62% and 90% of that judgment is based on your color scheme. You are sure to find that any and all UX/UI design guides will mention color to a large extent.Ĭolor has the power to determine the basic tone, mood, and perception of a product or company. To improve your color decisions as you thoughtfully craft your brand/products design, let’s go over: Why Color Matters for Your UX/UIĬolors are arguably just as important as language for conveying meaning and speaking to your target audience. You should strive for a design that is nice, clean, and elegant. It’s less about making something pretty and more about making something functional color that’s used to make a system. It highlights, guides attention, unifies elements, and conveys meaning and emotion. It has the power to determine the first impression of your product – sophisticated and element or simple and casual. Color is the building block of visual language. Color is one of the main elements in UI and UX design. For most things, visual appearance is important.
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